How Can You Get Better Coverage with Less Concealer? June 05, 2026 If you've ever struggled with concealer settling into fine lines, looking heavy, or refusing to blend seamlessly, your application method may be the missing piece.
Why Do I Need a Foundation Brush? June 03, 2026 A great base starts with the right tools. While applying foundation with your fingers can work in a pinch, a quality foundation brush helps create a smoother, more even finish...
Oily Skin & Large Pores? Here’s How to Help Your Makeup May 11, 2026 If your makeup disappears by noon, settles into pores, or looks shiny just a few hours after application, you’re not imagining it. Oily skin behaves differently with makeup and finding...
Why the Pros Built Us: How Makeup Artists Shaped Every Product We Make May 01, 2026 In an industry where every brand claims to be “the best,” there’s one voice that carries more weight than anything we could ever say ourselves: the professional makeup artist.
Why Full Coverage Makeup Isn’t Going Anywhere April 13, 2026 Full coverage makeup has been declared “over” more times than we can count, but in 2026, it’s not disappearing. It’s evolving. The biggest shift isn’t less coverage. It’s smarter coverage.
Resilience Is the New Luxury: How Beauty Brands Are Adapting in Uncertain Times April 01, 2026 When I co-founded AmazingCosmetics over 25 years ago, the beauty industry looked nothing like it does today. We didn’t have social media, influencer virality, or “get ready with me” videos...
The Product That Completed the Look: Why PowderSet Became Our Second Icon March 27, 2026 Discover why PowderSet became our second icon. A finely milled, lightweight setting powder designed to set concealer, blur skin, and deliver long-lasting crease-resistant wear.
The Best Concealer for Mature Skin That Won’t Settle Into Wrinkles March 17, 2026 Finding the best concealer for mature skin that won’t settle into wrinkles can feel overwhelming. Skin changes over time. Collagen decreases, elasticity shifts, and fine lines become more noticeable, especially...
Coverage Without the Cake: Why We Choose Concentration Over Volume February 19, 2026 Our concealer is formulated with a higher pigment concentration than traditional concealers, which means you need significantly less product per application. Less product on delicate under-eye skin leads to smoother...
We're back on Ulta! October 17, 2025 AMAZINGCOSMETICS is officially relaunching on Ulta.com! We couldn’t be more excited to bring our cult-favorite products back to one of the biggest beauty destinations in the world.
Amazon Prime Day Deals July 07, 2025 The event of the summer is coming up July 8th! Millions will be flocking online to scoop up some of the best sales of the year. AmazingCosmetics has always participated...
Apple TV+’s The Studio – Go-To Makeup Product March 25, 2025 When it comes to flawless on-screen beauty, makeup artists trust AMAZINGCONCEALER. Gillian Whitlock relied on it while working on Apple TV’s The Studio, perfecting the looks of Catherine O’Hara and...