Products By Age

Years ago, there didn’t seem to be the age categories that exist today. You were either young, middle age or old lol. Now there’s so many it’s hard to keep track including Gen Z, Millennials, Gen X, Boomers and so on.

We’ve been asked over and over through the years usually by retailers and the press “who’s your demographic?” and it often felt like a trick question or at least one that we were challenged to answer. From day one we’ve formulated our products to be for all age groups and we’ve really left it up to the customer to decide because for as much as we like to help, we think you know best.

That said and going against that a bit here’s little guide of sorts per age group - not set in stone. Just a small assist for those who inquire “can I use this product at my age?”

  • Gen Z

    1. AMAZINGCONCEALER (the holy grail - great for covering blemishes, dark circles and all skin imperfections)
    2. Smooth Concealer (a treatment concealer with a tack-like finish that sticks to your skin and performs as a base on a blemish when the AmazingConcealer is applied over for tough to cover spots)
    3. Illuminate Primer Highlighter (gorgeous, radiant finish that helps makeup stay put all day)
    4. Color Corrector (the perfect product to apply before concealer for very dark circles and extremely hard to cover blemishes)
    5. Powderset (eliminates shine if your complexion becomes oily throughout the day while setting your makeup for all day wear)

  • Millennials

    1. AMAZINGCONCEALER (the holy grail - great for covering blemishes, dark circles and all skin imperfections)
    2. Illuminate Primer Highlighter (gorgeous, radiant finish that moisturizes and helps makeup stay put all day)
    3. Anti-Aging Face Primer (helps makeup last all day and blurs imperfections while moisturizing)
    4. Smooth Foundation (allows you to choose your coverage level from lightweight to full-on due to its adaptive formula)
    5. Powderset (eliminates shine if your complexion becomes oily throughout the day while setting your makeup for all day wear)

  • Gen X

    1. Hydrate Concealer (covers most all skin imperfections and is highly efficacious for all other issues while moisturizing as it covers)
    2. Line Smoother Primer (helps blur the appearance of fine lines and pores while priming the orbital area for concealer application)
    3. Smooth Foundation (allows you to choose your coverage level from lightweight to full-on due to its adaptive formula)
    4. Powderset (eliminates shine if your complexion becomes oily throughout the day while setting your makeup for all day wear)

  • Boomers

    1. AMAZINGCONCEALER (the holy grail - great for covering blemishes, dark circles and all skin imperfections)
    2. Line Smoother Primer (helps blur the appearance of fine lines and pores while priming the orbital area for concealer application)
    3. Smooth Foundation (allows you to choose your coverage level from lightweight to full-on due to its adaptive formula)
    4. Illuminate Primer Highlighter (gorgeous, radiant finish that moisturizes and helps makeup stay put all day. Daily use helps to minimize the appearance of dark spots)

It somewhat squares that the number of products increase as we age. We understand that many people believe you should wear less makeup when older. In our assortment the number is higher due to our primers being designed for not only priming but assisting with the blurring of fine lines. Let us be clear for those who’d like to embrace those lines we salute you and for those who don’t love them so much we say that’s okay too.

In the end we do believe in #thecomplexionyouwant. You know yourself more intimately than a brand ever could so we’re behind you and support you choosing whatever products you prefer at whatever age you are or no products at all – just so that you feel good about yourself. There’s so much that can contribute to anxiety these days that all we want is to believe we’ve done something that provides a small measure of confidence for our customers. Let us know how we’re doing and if and what we can be doing better!