Blog

Consumers today are looking for products that streamline their routine without sacrificing results. According to a 2024 beauty report, 73% of consumers prefer multi-functional products that offer both skincare and makeup...

In today’s fast-paced world, beauty and technology are more intertwined than ever. At AmazingCosmetics, we believe that innovation isn’t just for gadgets and software—it’s revolutionizing the way we create and...

Color Correcting 101: How to apply color corrector to instantly neutralize undertones and simplify your makeup routine. 

25 Years of Beauty: My Journey with AmazingCosmetics  When I co-founded AmazingCosmetics 25 years ago, I never could have imagined the incredible journey ahead. What started as a passion project—creating...

What are the differences between concealer and foundation? How do you know when to use one or the other? We get asked this question A LOT so we thought we’d...

Our Smooth foundation is infused with one of nature's best-kept skincare secrets: mushrooms. But why mushrooms, and what makes them such a valuable ingredient in beauty products? Let’s dive into...

There’s a new trend on Tik Tok called #underconsumption and we at AmazingCosmetics are thrilled! We’ve been repeating over the last 24 years that less is more with our products. ...

Summer is in full swing, some may opine its coming to an end, but August remains a popular vacation month so that means you can still get in some beach...

In today's fast-paced world, wellness has become more than just a trend; it's a way of life. People are increasingly prioritizing self-care, seeking products and practices that nourish both body...

As winter sets in, the air becomes crisp, and the temperature drops, bringing with it the need for a thoughtful adjustment to our skincare routines. Harsh winter conditions can leave...

We created our Color Correctors to combat pesty undertones that break through even high pigment concealers and foundations. The basic idea is to use the shade and depth of shade...

We didn’t only want to launch a cosmetic brand on the internet in the early days because we thought it was a tool, we could leverage more easily than a...