The Rise of Skinimalism
“skinimalism” – the shift towards minimal, effective beauty routines that enhance natural skin.
Consumers today are looking for products that streamline their routine without sacrificing results. According to a 2024 beauty report, 73% of consumers prefer multi-functional products that offer both skincare and makeup benefits.
Why Multi-Tasking Beauty is the Future
The demand for high-performance, hybrid products is growing (*65% of beauty buyers say they are looking for makeup with skincare benefits*). AMAZINGCOSMETICS has always embraced multi-tasking formulas—long before it became a trend including hero products like our SMOOTH Duo, which combines color correction and skincare, and our Powderset, which enhances longevity while being good for the skin.
Featuring: Kimbery Weimer @kimlightupyourface
How We Deliver Effortless Beauty
By combining lightweight, buildable coverage and nourishing ingredients (e.g., the mushroom extract in SMOOTH Duo and the Cucumber Extract in the AMAZINGCONCEALER.
Additionally, we strive to address some common concerns by formulating timesaving, travel-friendly, and easy-to-use formulas. For example, “With just one step, SMOOTH Duo not only perfects the complexion but also nourishes the skin, eliminating the need for multiple layers of product.
Expert Tips: How to Build a Skinimalist Routine
- Prep: A hydrating base to keep skin healthy with any of our amazing primers.
- Perfect: The AMAZINGCONCEALER for undetectable coverage and our SMOOTH Duo for evening out skin tone with skin benefits.
- Set & Enhance: Powderset for a flawless, long-lasting finish.
Quick pro tip: Less is more—let your skin breathe while looking radiant!
The Future of Beauty is Simple & Smart
Our commitment to multi-functional beauty is not just a trend for the brand. It’s been an ethos from the start.