Why AMAZING?

Makeup that’s undetectable on the skin yet you still look amazing. We’ve been making faces flawless for more than 23 years. Our hero the AMAZINGCONCEALER has lasted the test of time for a reason and remains the same formula that pros have relied on for their high demand clients and long days on set.

In this age of only new is attractive, we say hold on. Our brand is tried and true celebrating 23 years which were damn proud of. We’re an independent, woman owned company that continues to support others with the same entrepreneurial spirit.

The power of peach which is a universally correcting shade. Our complexion formulas contain the color as an integral part their base. As we progress into development, we adjust lighter, darker, warmer, or cooler to create our amazing range of complexion friendly hues.

We’re one of the original beauty start-up brands launching online in early 2000!

We were one of the first beauty companies to identify why concealer was lacking and by introducing the powerhouse AMAZINGCONCEALER we helped identify the product as its own category – separate from foundation. 

Early on the professional makeup artist community and their celeb clients (before influencers) were introduced to Amazing and they quickly embraced the brand and showed their generosity over and over by not only touting us but by sharing the products with their clients and peers proving word of mouth still remains the most prolific form of marketing.

Our products are thoughtfully designed so they contain an extremely high amount of pigment. This ensures that coverage is long wearing and that you’ll only need to use a very small amount. This is unique vs other brands formulations being the complete opposite forcing you to use more product than necessary. 

In-house customer service and attention. We still run the business with a small but dedicated team whose sole purpose besides bringing you great products is to assist you whenever possible. Your satisfaction is the main reason we do what we do!