Blog

We didn’t only want to launch a cosmetic brand on the internet in the early days because we thought it was a tool, we could leverage more easily than a...

Fine lines don’t happen overnight.  They take years to develop then suddenly you wake up and look in the mirror and ask “where did those come from!”  They are an...

We asked and your #1 concern with concealer was creasing so we thought we’d show you why that is happening and how you can prevent it.

Admittedly we talk about concealer a lot mostly because it was the impetus for theorigination of the brand! Besides bringing you high quality products that perform we strive to be...

We’ve been asked over and over through the years usually by retailers and the press “who’s your demographic?” and it often felt like a trick question or at least one...

Makeup that’s undetectable on the skin yet you still look amazing. We’ve been making faces flawless for more than 23 years. Our hero the AMAZINGCONCEALER has lasted the test of...

A few simple tips to help build your first makeup kit. 

We offer a product that we’ve named Anti-Aging Face Primer that we launched several years ago and it’s one of our top sellers. We give a lot of thought into...

As a beauty brand, we love to take advantage of these new platforms as it's another way for us to connect with our community and reach new people! We will...

This is no easy task yet still worth the effort lol! Obviously drink a lot of water and if you’re a drinker which I admit I like a nice glass...

It can be easy to put off making sure that your brushes and sponges are clean and free from bacteria. Most of us are guilty of not taking a few...

Besides two-in-one’s, we also love mixing products to achieve an end result that’s even more enhancing.